TikTok’s new Shopping Ads solution! This innovative tool will help our brand meet shoppers wherever they are in the purchase journey, generate demand, and ultimately increase sales.
The Shopping Ads platform is a three-in-one solution, featuring new formats for brands to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads. This platform is currently being made available for testing.
What sets Shopping Ads apart is its simplified media buying experience. Brands will have access to three new advertising formats through one buying objective, “Product Sales,” in the TikTok Ads Manager. Additionally, the platform unlocks the potential of our product catalog by offering new formats to capture emerging trends and more placements on TikTok beyond the For You Page.
Shopping Ads also offers new automation features to reach audiences who are more likely to convert with smarter, more advanced targeting, and fully automated creative features that are currently in development. This will provide greater performance and optimization opportunities for our brand.
In addition, TikTok Shop merchants will have access to new features to maximize performance. The three new formats offered by Shopping Ads make selling simple, including:
Video Shopping Ads: These allow brands to place hyper-relevant, shoppable videos across the For You page for users to view and potentially purchase products.
Catalog Listing Ads: This format allows brands to showcase their entire product catalog on the For You page, making it easy for users to discover and purchase products.
LIVE Shopping Ads: This format allows brands to sell products directly through live streaming, enabling sellers to interact and build engagement directly with buyers. To prepare for a live stream, sellers should have a mobile phone, tripod, microphone, conducive room, sufficient lighting, stable internet connection, and a teaser video made H-7 before the live stream.
Please be aware that before you can use these features, you need to have TikTok Shop account, and also, make sure you have a proper inventory management system to handle the order and fulfill the order.
In conclusion, Shopping Ads is a powerful tool that will help our brand drive sales and reach new audiences on TikTok. I encourage our global team of marketing managers and marketers to begin putting plans together to take advantage of this exciting opportunity. Let’s work together to make the most of this new platform and drive success for our business.
