Live ecommerce is the latest trend in the retail industry and it’s no surprise why. With the rise of live streaming platforms like Instagram, TikTok and even Facebook, consumers are now able to shop and interact with their favorite brands and influencers in real-time, creating a new level of engagement and immediacy in the shopping experience. And leading the charge in this new frontier is LOS, an agency specializing in live ecommerce and live streaming events in Indonesia and the Asia Pacific region.
Live ecommerce is the ability for consumers to purchase products directly through a live streaming platform, whether that be through a link in the stream’s description or through in-stream “shopping” features. This allows for a more interactive and immersive shopping experience, as consumers can ask questions, see the product in action, and even make purchases without ever leaving the stream.
The rise of live ecommerce has been made possible by advancements in technology, such as the integration of e-commerce platforms with live streaming platforms, and the rise of social media influencers. Influencers, also known as key opinion leaders (KOLs) or social media personalities, have become increasingly important in the marketing world, and live ecommerce has given them an even greater role to play. By partnering with brands and promoting products during their live streams, KOLs are able to drive sales and create a sense of trust and authenticity for the product.
This is where LOS comes in. The agency specializes in working with KOLs and influencers, leveraging their large followings and personal brand to create effective live ecommerce campaigns. They work with a wide range of influencers, from celebrities like Raffi Ahmad and Nagita Slavina, to up-and-coming personalities like Ricis. And the results speak for themselves. According to LOS, live ecommerce campaigns with influencer partners have seen sales conversion rates as high as 8%, compared to the industry average of 2-3%.
But LOS is not just limited to working with influencers. They also have a team of experts in areas such as event production, creative design, and social media strategy, making them a one-stop shop for all things live ecommerce. They have worked with a variety of clients, from big name brands to smaller companies, and have even produced large scale live streaming events with audiences in the millions.
One of the keys to LOS’s success is their ability to adapt and evolve with the constantly changing live streaming landscape. They were one of the first agencies to recognize the potential of live ecommerce, and have continued to innovate and push the boundaries of what is possible. For example, they have implemented interactive features such as quizzes and games, gamified the shopping experience, and even incorporated virtual reality into their live streams.
As live ecommerce continues to grow in popularity, LOS is poised to be at the forefront of the industry. With their expertise in working with influencers and their ability to constantly innovate, they are able to create truly unique and engaging live ecommerce experiences for their clients. They have partnered with popular e-commerce platforms such as Tokopedia, Shopee, Lazada, and YouTube to create successful live e-commerce events. And with more and more consumers turning to live streaming as a way to shop, it’s clear that live ecommerce is here to stay in the Asia Pacific region and LOS is leading the industry.
