Author page: Live Online Selling

Live shoppable commerce, also known as live e-commerce or live shopping, is a new and exciting way for people to shop online. Imagine being able to watch a video of a product and then click a button to buy it right then and there. That's what live shoppable commerce is all about! Platforms like TikTok,…

TikTok's new Shopping Ads solution! This innovative tool will help our brand meet shoppers wherever they are in the purchase journey, generate demand, and ultimately increase sales. The Shopping Ads platform is a three-in-one solution, featuring new formats for brands to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads. This…

Live ecommerce is the latest trend in the retail industry and it's no surprise why. With the rise of live streaming platforms like Instagram, TikTok and even Facebook, consumers are now able to shop and interact with their favorite brands and influencers in real-time, creating a new level of engagement and immediacy in the shopping…