Author page: Live Online Selling

Social commerce is a rapidly evolving area at the intersection of social media, online retail, and consumer behavior, leveraging platforms and technologies to facilitate e-commerce transactions within social networks. It integrates marketing, psychology, sociology, computer science, and more to understand and optimise the social aspects of online shopping. Key insights from research on social commerce…

When developing your product, there are a number of considerations based on the consumers as your potential buyers to focus on as a means to maximise your profits, whether you want it oriented towards the product itself or the social aspects surrounding it. When talking about live shopping, drawing the line between two major consumer…

Apple's recent iOS 16.5 update has introduced significant changes to the privacy policy regarding UTM tracking. These alterations aim to empower users with greater control over their privacy while presenting challenges for businesses in Oz seeking to track user activity across apps and websites. This article explores the impact of iOS 16.5's default blocking of…

The Instagram algorithm plays a pivotal role in determining the visibility and engagement of content on the platform. This article explores the underlying factors, mathematical models, and code implementations employed in the algorithm, providing valuable insights into optimizing content strategies for increased engagement. By dissecting its mechanics, we aim to unravel its intricate nature and…

Instagram is a popular social media platform where engagement is the key to success. Even after the removal of publicly visible 'likes' in certain markets, the enigmatic Instagram algorithm continues to wield its mysterious power, determining the fate of our content. To navigate this ever-evolving social media landscape successfully, a deep understanding of the enigmatic…

Live shoppable commerce, also known as live e-commerce or live shopping, is a new and exciting way for people to shop online. Imagine being able to watch a video of a product and then click a button to buy it right then and there. That's what live shoppable commerce is all about! Platforms like TikTok,…